Traffic Analysis

Traffic analysis is the study of online behaviour in order to improve it. There are two categories; off-site and on-site web analytics. Off-site traffic analysis refers to web measurement and analysis irrespective of whether you own or maintain a website. It includes the measurement of a website's potential audience (opportunity), share of voice (visibility), and buzz (comments) that is happening on the Internet as a whole.

On-site traffic analysis measures a visitor's journey once on your website. This includes its drivers and conversions; for example, which landing pages encourage people to make a purchase. On-site web analytics measures the performance of your website in a commercial context. This data is typically compared against key performance indicators for performance, and used to improve a web site or marketing campaign's audience response.

Historically, traffic analysis has referred to on-site visitor measurement. However in recent years this has blurred, mainly because vendors are producing tools that span both categories.

In order to improve an organizations e-commerce performance or information sharing sites visitor appeal it is vital that the current situation is measured, monitored and clearly understood. VG Media will capture this data, benchmark your sites performance vs. best in market sector and the most successful online comparables to give a realistic overview of baseline performance, once weaknesses and strengths have been identified we can work with you to design and implement the most suitable strategy to ensure your future success.